Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.
From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.
Segment’s customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.
Amplitude is a web and mobile analytics solution, that enables marketers to get data from the behavioural layer. It provides individual data points to get all relevant information about users’ activities on the web.
Companies can better understand how users are navigating their application, in order to answer questions about further development strategy. It also features real-time analytics, cross-platform tracking, high-level security and customer support.
This software helps organizations target potential clients and examine funnels, get better retention, and increase revenue. Amplitude is developed for product teams which want to get several levels deeper analytics and find actionable insights to strategize their product development.
Do you know that we use all this and other AI technologies in our app? Look at what you’re reading now applied in action. Try our Almeta News app. You can download it from Google Play or Apple’s App Store.